GryxxMagento migration for a youth fashion brand
Gryxx, an Otter Distribution brand addressed to a young fashion audience, was migrated from Magento 1 to the unified Magento 2 multi-store platform and connected to modern commerce functionality.
Otter Group case study
Gryxx was part of the four-store Otter Distribution migration from Magento 1 to Magento 2.
The project connected the brand to a shared multi-store architecture with centralized stock, pricing, ERP/WMS integrations, Elasticsearch search, marketing automation, tracking, payments, and retail features.
Key work
Magento 1 to 2 Migration
Moved Gryxx from a legacy Magento 1 store into the shared Magento 2 ecosystem.
Modern Retail Stack
Connected the store to Elasticsearch, GA4, payment integrations, custom labels, loyalty, and promotion modules.
Shared Maintenance
Aligned the storefront with the broader Otter Distribution platform for easier support and evolution.
How the work came together
Discovery
We mapped the business goals, platform constraints, and customer experience priorities.
Delivery
Our team implemented the technical work, integrations, content, and storefront improvements.
Evolution
The project became a foundation for continued improvements, support, and growth.
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