OtterMulti-brand Magento 2 migration
Otter Distribution, a Romanian footwear and accessories retailer with 70+ stores, migrated four independent Magento 1 stores to one Magento 2 multi-store platform integrated with ERP, WMS, search, marketing, analytics, support, payments, and omnichannel retail flows.
Otter case study
Otter previously operated four independent Magento 1 stores, which created duplicated work, fragmented ERP integrations, stock and price inconsistencies, and uneven customer experiences.
We migrated the ecosystem to a unified Magento 2 multi-store platform, developed a custom theme, configured Elasticsearch, and implemented integrations for ERP/WMS, marketing, support, analytics, product management, payments, and physical-store flows.
Key work
Unified Multi-Store Platform
Migrated Otter, Aldo Shoes, Tezyo, and Gryxx from Magento 1 into a single Magento 2 ecosystem.
Advanced Retail Integrations
Integrated ERP/WMS, Nosto, Klaviyo with custom Catalog API, reviews.io, Plytix PIM, GA4, Netopia, Mokka, and lockers.
Custom Omnichannel Features
Delivered FlashSale/BlockBuster, custom labels, loyalty cards, store locator, Click & Collect, Easybox map, social login, and instant order status.
How the work came together
Initial Audit
Prepared the data migration and reviewed the existing Magento 1 ecosystem.
Theme & Integrations
Created the Magento 2 custom theme and implemented ERP, marketing, support, analytics, and PIM integrations.
Go-Live & Support
Launched the new platform after rigorous QA and continued with post-launch optimization.
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